Without customers your company is just a great idea, an innovative product, or a much-needed service. So developing marketing materials should be one of the top priorities for your startup business. Visibility puts you in the running for getting actual business.
“For long-term startup success, it’s important to create targeted, marketing messages, goals and plans prior to reaching out to potential, new customers,” states Melanie Rembrandt of Rembrandt Communications, LLC, a writing and public relations business.
And you shouldn’t be intimidated by the concept of “ marketing .” We’re talking about an initial strategy for getting your company noticed and then producing some basic, affordable and easily put together marketing materials and pieces here -- not some 60-second TV commercial!
Decide on your marketing strategy
What’s one of the first things that people do when they create a startup? Buy stationery! But before you get anywhere close to that point, you should have your marketing strategy and targets down pat.
“Startups need to maximize their resources, and pinpoint their marketplace or they could waste money and manpower sending out flyers and e-mails right away,” says Domenic J. Locapo, a PR practitioner who also owns a bar in Lowell, Mass., with his brother. “Most people analyze their marketplace only after they’ve got their feet on the ground and have done some initial business.
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