Strategic Marketing Consulting Juneau AK

If you think that developing a strategic marketing plan is something only big, fancy corporations need to do, think again. You need one, too! It’ll help you better understand your business, your customers and your strategy for success.

Most people fall into the trap of thinking that “ marketing ” just means advertising, PR or promotion . But marketing and a marketing plan is so much more than that, and includes everything from understanding the market to which you’ll sell your products and services , to choosing specific tactics you’ll use to reach that market (which is actually where things like advertising come into play - they’re tactics!).

Here’s the marketing plan sections you’ll be writing:

• Overview or Summary – no longer than one page, the summary should briefly describe your business and the major points of your plan (so write it last)
• Situation analysis – a detailed and brutally honest assessment of your market, your competitors , and the opportunities and challenges for your business
• Marketing strategy – your specific business revenue goals , as well as a strategy for tackling the market opportunities you identified in the situation analysis
• Marketing tactics – your action plan for executing on the strategy you outlined in the previous section
• Marketing budget and timeline – the projected costs and timeline related to your marketing tactics

Situation analysis

Simply put, your situation analysis is the foundation of your marketing plan.

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