Small business licensing agreements can catapult you to success with your product or invention - here are the keys to landing that licensing deal. Read more...

Whether you're just starting out in business, or you've been at it a while, organization is crucial, especially when you are conducting your business out of your home. Read on the following article to get more tips for successfully organizing your home office in Detroit. Read more...

Under certain narrow circumstances, you and your co-founder should establish a common partnership in Detroit. But here’s why this structure is just not recommended very often. Actually, things are more complicated than that when it comes to establishing what’s known as a regular or “general” partnership. It turns out, for nearly all startups, that it’s not a good idea to settle for that structure. Read more...

Starting a business in a downturn is never easy. Just ask Wally Amos, who founded the “Famous Amos” cookie brand during the recession in the mid ‘70s. Though difficult, he managed to pull it off with a superior product, and one that was, quite frankly, an affordable luxury. Read more...

By focusing on a tightly defined niche audience, you can significantly increase the effectiveness of your marketing efforts. Read more...

Customer-generated social media marketing focuses on your fans and customers. They are your best online “word of mouth” advertising. The biggest mistake companies make when launching social media campaigns is forgetting about the important role their customers/fans play. Read more...

Common invention-related questions answered by invention marketing/licensing expert Russell Williams of Invention Home. Read more...

Savvy marketers today understand one powerful concept - that women either buy or influence the purchase of most consumer items. Read more...