Customer-generated social media marketing focuses on your fans and customers. They are your best online “word of mouth” advertising. The biggest mistake companies make when launching social media campaigns is forgetting about the important role their customers/fans play. They think content alone is all they need.
Remember that boring class in college and how the teacher lectured the entire time? The teacher talked AT you and didn’t allow any class interaction. You probably lost interest very quickly.
The same concept applies to social media marketing. Don’t monopolize content and talk AT your customers 24, 7! Allow your customers and fans to have the floor—allow them to share THEIR experiences with you (both good and bad!). Customer interaction is the key to effective social media marketing.
Why Social Media Works
There’s a reason why social media is such a huge phenomenon. It wouldn’t work without PEOPLE - your customers and fans! Social media marketing offers the following benefits:
- Connects people who normally wouldn’t connect otherwise – Social media is “online conversation” and unites people with similar interests, goals, likes, etc. It allows people to share and create real connections with each other.
- Is user-friendly – ANYONE can learn how to easily navigate social networking sites, forums, blogs, etc.
- Appeals to everyone – Hits every demographic and appeals to mass audiences/markets across the globe.
- Delivers endless possibilities.
Author: Zeke Camusio
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