[Special note from StartupNation editors: The following advice is provided by the winner of StartupNation's Home-Based 100 Yummiest category . She kindly offered to share what's worked for her with StartupNation community members and we jumped at the opportunity!]
Whether passed down for generations, or whipped up in a flash of creative brilliance, most of us have favorite culinary creations that are just too good to keep to ourselves. If you’ve ever thought about selling your Italian grandmother’s biscotti, or your innovative gluten free cookies, here are a few tips to position yourself for success before you introduce your Yummy creations to the world:
Know what’s on the market
The great thing about food is that everybody eats several times a day – which translates to a lot of opportunity for food entrepreneurs AND a lot of competition. If you’re planning to make your mark on the food world, you’ll want to understand the competitive landscape. Visit a specialty retailer, an independent grocery store, and a supermarket; compare what each offers in your category and think about why a customer would buy the different products. In addition to the basics like taste, price, and convenience, there are other factors to consider: brand, look and feel, whether the product is local, international, or organic. Where might your product fit in? What is your “angle” on the category?
Author: Sarika Singh
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