Innovation is a necessity for most home-based businesses to survive. But the reason Child Shield, U.S.A., winner of the 2007 StartupNation Home-Based 100’s Most Innovative category, needs to stay ahead of the game is different from other companies simply trying to beat the competition.
Tucson, Ariz.-based Child Shield is a service that aims to educate and protect families from child predators. The primary reason the company needs to stay innovative, say its owners, John and Robin Raskob, is because child molesters are extremely inventive themselves, using Internet chat rooms and Web sites to sharpen their techniques and gain the advantage.
“They teach each other how to befriend parents, molest children, and not get caught,” John Raskob says. “It’s getting scary out there.”
By their account, the Raskobs are staying on top of the problem. According to the National Center for Missing and Exploited Children, for every 1 million children reported missing, 10,000 of them are never found, he says. Of the more than 1 million families that have enrolled in Child Shield, only three children have been reported as missing and each were found, the Raskobs say. And that, they say, makes running their innovative child-safety business incredibly gratifying.
Not until Child Shield, U.S.A., has there been a program of prevention, education, and recovery of this quality and capability... a true safety net for parents and a very real investment in their peace of mind.
Author: Rich Sloan
Copyright 2009 StartupNation, LLC
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