Doing good begets more good.
Being in business doesn’t mean you have to be selfish or vicious. In fact, a generous nature – or lack of it – speaks volumes to people around you and can affect your bottom line, not to mention your personal sense of well-being.
When practicing generosity, think broadly. Your top clients deserve thanks. Your employees appreciate a kind gesture. Your community responds positively to social benefactors.
Give other people something to smile about, and you’ll reap more than just a warm, fuzzy feeling. Read on for tested ways to spread the love.
Think before you give
People are pretty perceptive. They know when you’re throwing a gift at them to be socially correct versus a sincere expression of gratitude or generosity. The difference between tacky and tasteful is the thought you put into the gift or gesture.
Generosity is defined by your willingness to do good, and no amount of money can equal an open heart.
When you have a loyal customer, be sure to show how much you value their patronage. A nice business lunch deserves a handwritten thank-you note. The trust that customers display with repeat business should be recognized with gifts tied to their interests – a round of golf, a day at the spa, amusement park tickets for young families.
Showing generosity to your employees engenders goodwill and is motivation for even better job performance. As with any gift, show care in your choice of item or activity.
Copyright 2009 StartupNation, LLC
Click here to read more from StartupNation