Getting permission to send someone an email is probably the toughest, yet one of the most important, things you can do as a business owner. Why is it so tough? Because you have to gain your potential recipient’s trust, that’s why. They need to feel comfortable that you won’t abuse their valuable and personal information.
You’re aware of how much email you receive on a daily basis and how infuriating it can be when you receive one that is unsolicited. It’s exactly like those telemarketers that never ask you if you have a minute to listen to them when they call during dinner, or the faxes you never asked for that come in and waste your paper.
We at VerticalResponse know that developing an email list can be quite a challenge. The two most important things you need to strive for are size and quality. How can you build your list while maintaining the overall good quality? Here a few ideas that will help you start.
Form it Up!
The first thing you must do immediately, right now, stop reading...place a registration form prominently on your website’s homepage, or better yet every page. Start driving people who visit your site directly to the registrations form and you’ll be amazed at how many people will end up filling it in.
TIP - Most Email Service Providers (ESPs) provide an easy-to-use form-building tool. This tool walks you through a series of steps enabling you to create your own form that you can customize to fit your look and feel.
Author: Janine Popick, VerticalResponse
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