“When Patty Briguglio took a “bone-crushing fall,” people stopped her on the street to ask how she was doing. She looked at them quizzically, wondering, “How did you know about my fall?” The answer: They read her blog.
As the head of MMI Associates, Inc., a North Carolina public relations outfit with 50 clients, Briguglio didn’t even know what a blog was when senior account executive Kipp Bodnar suggested she start one. He said blogging would be a business boon, so she did it.
Briguglio and her employees upload as many as 10 posts a day to their blog . The result: greater visibility and search-engine optimization. That’s what business blogging is all about – getting your business name in front of as many people as possible, as often as you can.
“It’s a way of creating a brand for yourself,” says Nancy Shenker, founder and principal of Thornwood, N.Y.-based theONswitch , which guides startups and business transformations. Shenker started her company three years ago, with blogging on her own startup to-do list.
“It’s a way to express your business philosophy,” she says. “It’s about cultivating a relationship.”
Blogging puts a personal face on business in a world increasingly focused on impersonal Internet advice and e-mail. “If I can’t spend as much time with someone as I’d like,” Shenker says, the blog “creates the impetus for dialogue.
“It forces a business owner to focus on their philosophy.
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