Nowadays everyone is in a crazy hurry—especially on the Web. As a result, your Website has less than one second to capture your visitors’ attention once they land on it. Plus maybe a couple more seconds to show them you have what they’re after.
Then, even once they’re hooked, visitors have to be able to:
- Find what they want quickly and easily
- Know exactly how to take action
- And have all the info they need to take action confidently
Fail to do any of these things and you know what happens next, right? They click away. Because there are millions of other sites they can go to instead.
Sadly, most small business Websites are still nothing more than electronic brochures. They might look nice, but they aren’t really designed to grab visitors by the eyeballs and convince them to call or buy.
If your Website isn’t growing your business, here are seven simple tips to amp up its sales-making power...
1. Banish Fancy Landing Pages
If you can’t navigate back to your opening page from the rest of your site, or it has an “enter here” or “skip intro” option, it clearly isn’t important. So dump it. Web designers love to build these, but most Web users hate them. Who has time to wait for them to load??? Besides, visitors should be able to find what they need within two clicks of your home page, and landing pages just add another click.
2. Don't Make 'Em Guess
Put a big, bold, benefits-oriented headline front and center that lets visitors know exactly what they can get from your products.
Author: Stacy Karacostas
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