When you’re watching your favorite holiday movie – say, “A Christmas Story” or “It’s a Wonderful Life” – do you ever wonder how in the world the actors could summon convincing yuletide emotions in July, or whenever they actually filmed that flick?
Well, as the owner of a small business, whether you're a retailer or wholesaler, you need to do something like that. To make it through the holiday sales rush period – which can be as important for many small businesses as it is for the national economy -- you’ve got to think ahead. Sometimes way ahead.
If you do, not only can you stay ahead of the wave of holiday business that is building now day by day, you can actually use it to your advantage. We offer six ways to meet the holiday sales rush head on:
Here are Six Ways to Take Advantage of the Holiday Business Wave:
- Prepare to maximize the moment. The best way to grow your business is to capitalize on the peaks in activity and customer interest, and for many small businesses there's no bigger peak than the holidays. Make absolutely sure you're prepared months in advance for the holiday sales rush so that you can strike at the opportunity rather than spar with it.
Mandy Lane learned this the hard way. In her first year in business as owner of Chicago-based TopMassageTables.com, her company got slammed right after Thanksgiving by more orders, in a single day, than the start-up had ever gotten in a month. Completely unprepared, she and her husband scrambled to ...
Copyright 2009 StartupNation, LLC
Click here to read more from StartupNation