It happens every January. A huge surge of traffic inundates our website, fueled by would-be entrepreneurs scouring our 55,000 pages of content for advice on how to start a business. By March, though, traffic drops back to normal as the New Year resolutions lose their shine. One-by-one, millions of startup dreams give way to life as usual.
With the right tactics and tenacity, though, you can go beyond life as usual and enjoy the passionate, creative and fulfilling life of an entrepreneur. To make sure you succeed in starting up in the year ahead, follow these 5 recommendations:
Know what you’re after.
For a dream to be realized, it has to be built on reality – your reality. Define what you love doing, what you’re good at doing and where you have experience. Also, get clear on what resources are available to you, what you’re willing to risk and what you ultimately want to gain from starting a business. Put your answers in writing to use as a compass for all decision-making going forward. This should help you avoid a situation where you end up working for your business instead of your business working for you.
Research quickly but extensively.
Search the internet, conduct a brief survey, read industry studies, attend trade shows – do everything you can to become smart about your business niche. Apply that learning to your specific concept to make sure all of your operational, financial and customer assumptions are on target.
Test drive your assumptions.
Author: Rich Sloan
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