It’s so easy to start selling on eBay.com that it’s becoming increasingly difficult to do it right. eBay is open to just about anybody with something to sell, so the challenge for sellers is to differentiate their eBay business.
Fortunately for you, we’ve found two eBay entrepreneurs willing to share the advice that has helped them successfully stand out on eBay. Joe Schwab is the owner of Euclid Records, a St. Louis-based record and CD store. After selling via mail-order catalogues for more than fifteen years, Schwab switched over to eBay about five years ago, and has seen sales skyrocket. Last year, he sold over $300,000 worth of mostly out-of-print and rare records, and he expects to near $500,000 in 2006.
John Wendland, also from St. Louis, is a part-time eBay entrepreneur who sells collectibles for Twangfest, an annual music festival held in his hometown. He also sells used communications equipment for his full-time employer, CMS Communications, Inc. Wendland has almost ten years of experience with eBay.
John and Joe offered five pointers to help differentiate yourself and your products on eBay:
- Know your market
- Look good
- Branch out from an auction-only strategy
- Key in on keywords
- Be a professional
1. Know your market
“The most important thing you can do when starting an eBay business is to get to know your market,” says Schwab. “You’ve got to study what you’re selling.ttle
Author: Steve Pick
Copyright 2009 StartupNation, LLC
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