Competition is as inevitable in business as death and taxes are in human existence. Even if your startup business has stolen a march on the rest of the world with your product, service, execution, distribution or customer service, somebody else will inevitably try to chase you down and beat you at your own game.
Most entrepreneurs become concerned about competition early on and never quite shake their fears. In fact, besides tax issues and the matter of health care coverage for their employees, a recent survey reveals competition is the biggest concern of small business owners. And most of them are far more worried about the guy down the street than they are about being stomped by some Fortune 500 corporation.
But there’s one fail-safe way to avoid a preoccupation with your rivals – and that is to focus always on making your startup business the best that it can be. Whether your edge on the competition lies mainly in unique product selection, supreme customer service or cutting-edge marketing, you’ve got to maintain or increase that lead – and then look around for some other way to best your competitors as well.
Here are some other ideas for keeping the competition at bay by rejuvenating your own startup business:
Do Some Sleuthing
If you’re truly concerned about the competition licking at your heels, check their businesses out thoroughly yourself. You need to experience what customers are experiencing there. See how their pricing or product mix or the overall...
Author: The Sloan Brothers
Copyright 2009 StartupNation, LLC
Click here to read more from StartupNation