During an economic downturn, business owners tend to stop everything—even what was working. Here are five ways to promote your business and avoid being dragged down by recession woes.
1. AH, AH, AH, AH, STAYING ALIVE
It is more important than ever for customers and prospects to know your business is still thriving. Keeping your network informed shows you are still going strong and that you really value your clients. Consider tying your news to current event or issuing a press release on a new product, service or event. Social media is also a cost-effective way to stay relevant. Create a page on Twitter , Facebook , MySpace , or LinkedIn and keep your contacts informed with industry trends, innovative articles, books and events that will help your prospects meet their goals.
2. IT'S WHO YOU KNOW
There is no better way to get on a producer, reporter or blogger’s good side than to help them out. Next time you are in need of a favor, the reporter will be likely to reciprocate. To do this, consider subscribing to HARO , which stands for Help a Reporter Out. It is a free service that lets you respond to reporter queries looking for industry experts.
Be warned: Don’t answer the request if you are not the right person. You could be blacklisted or worse your pitch could land on the bad pitch blog.
3. PLAY TO YOUR STRENGTHS
You know more about your business than anyone. Host a free seminar for clients and potential clients to educate them about your specialty.
Author: Adele Gambardella-Cehrs
Copyright 2009 StartupNation, LLC
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