Did you know that there are literally thousands of media outlets from newspapers to magazines to local and national TV shows, seeking story ideas on a regular basis? They are constantly seeking news angles, novel ideas and unique information. For small business owners, this translates into countless opportunities to get your company in front of thousands, if not hundreds of thousands, of potential clients.
Ten tips to get your business in the headlines:
DO’S
1. Focus on the News. Determine what is newsworthy about your company. This is by far the most difficult thing to do – even for PR pros. Elements of a newsworthy story are categorized in seven ways including conflict, human interest, impact, novelty, prominence, proximity and timeliness. Perhaps your company has a celebrity client or you have a great human interest story about one of your customers that was dramatically impacted by your product or service that is not self-serving.
For example, one local company garnered over thirty local media placements and twenty national placements on their best practice of keeping a rainy-day fund, which helped their company, survive the lean times. What are you doing as a business that would be of interest to your counterparts?
2. Do your homework. Research what reporters have written articles on topics you can add to or comment on that would be beneficial for your business.
Author: Adele Gambardella-Cehrs
Copyright 2009 StartupNation, LLC
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