Business Services Advice Orangeville ON

Let’s face it, there are no shortage of new products and services released every single day – but the sobering facts are most die a quick, quiet death. (Maybe there’s a whimper here and there.)

However, only a handful really breakthrough your markets ‘ho-hum’ attitude. There’s just too much noise in the marketplace (in just about every marketplace) that you need some way of sticking out.

If you don’t have a big idea you simply fade into the background like every other ‘me-too’ product or service. Actually it’s not always even about having a proprietary product/service. This is really more about positioning and the immediate reaction a prospect has to your deal the moment they hear it.

Let me cover three real-world examples and then you’ll have a little better notion of how to create the same kind of hooks and angles for yourself. I’ll start with a couple products from the consumer world and see if you can pick up on it…

1. Uncrustables are a pretty silly idea but they sell like crazy. Create a pre-made PB&J sandwich, remove the crust and seal it together so the bread is a little pouch. Then put in your freezer and stick in your kids lunch bag to thaw for lunch. (Side note: We buy these a lot! My wife, Missy, absolutely loves uncrustables herself. I’m the one who loves 5-star meals at fancy restaurants with great wine, while she could go for a grilled cheese sandwich any day of the week.)

Author: Yanik Silver

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