Every entrepreneur wants a little free publicity in local or national media to help boost their sales and brand. Press coverage can build credibility and awareness of your business as a viable option to your competitors. Read more...

Bootstrapping in Detroit is an option only when you can handle your business’ complete capital needs by yourself. Self-funding gives you the most contrl over launching your startup. But you’re limited by your assets and by the other demands in your life. Read more...

A home-based business in Detroit offers plenty of tax write-offs that you wouldn’t get in any other location. In the second in a series, we offer additional advice on home-based business taxes and writeoffs. Read more...

Stand-out employees are not a dime a dozen, and woe to the employer who forgets this. When you’ve hired people who work smart, aren’t shy about stepping up with new ideas, are team players and regularly do their best to make your business a winner in Detroit, never forget to give them some sunshine. Read more...

By focusing on a tightly defined niche audience, you can significantly increase the effectiveness of your marketing efforts. Read more...

Customer-generated social media marketing focuses on your fans and customers. They are your best online “word of mouth” advertising. The biggest mistake companies make when launching social media campaigns is forgetting about the important role their customers/fans play. Read more...

Common invention-related questions answered by invention marketing/licensing expert Russell Williams of Invention Home. Read more...

Savvy marketers today understand one powerful concept - that women either buy or influence the purchase of most consumer items. Read more...